Freelancers: Here's How to Kickstart Your Copywriting Side Hustle

Written by
Julien Ashby
Published on
March 2, 2024
Freelancers: Here's How to Kickstart Your Copywriting Side Hustle

In today's gig economy, where flexibility and creativity reign supreme, copywriting emerges as a lucrative side hustle option. With the potential to earn a substantial income while honing your writing skills, it's no wonder that more and more people are turning to copywriting as a means of boosting their earnings.

Whether you're seeking to supplement your current income with a side hustle or considering a transition to full-time freelancing, this comprehensive guide is tailored to provide you with everything you need to know to embark on your copywriting journey. From exploring various niches within the copywriting realm to offering practical tips for success, let's delve into the world of copywriting and uncover the myriad opportunities it presents.

Exploring Copywriting Niches:

1. Search Engine Optimization (SEO): In today's digital landscape, mastering the art of SEO copywriting is paramount. By creating compelling content that not only resonates with your audience but also ranks highly on search engine results pages, you serve as the bridge between your client's brand and their target audience.

To excel in SEO copywriting, familiarize yourself with key SEO principles and practices, and build a portfolio showcasing your expertise. Platforms like Upwork offer a plethora of SEO writing opportunities, with hourly rates ranging from $19 to $45.

2. Social Media: Social media platforms have evolved into indispensable marketing channels, making social media copywriting a sought-after skill. As a social media copywriter, your role is to craft engaging posts that captivate audiences and drive meaningful engagement.

From Instagram captions to Facebook ads, social media copywriters wield the power to influence consumer behavior and shape brand narratives. Familiarize yourself with various social media platforms and their unique characteristics to maximize your impact.

3. Email Marketing: Email marketing remains a highly effective strategy for nurturing customer relationships and driving conversions. As an email copywriter, your task is to craft compelling messages that resonate with subscribers and compel them to take action.

By mastering the art of persuasive storytelling and understanding audience segmentation, you can create targeted email campaigns that yield impressive results. Platforms like Upwork offer ample opportunities for email copywriters, with businesses seeking talented writers to help amplify their email marketing efforts.

4. Sales Pages and Landing Pages: Sales pages and landing pages serve as virtual storefronts, enticing visitors to take a desired action, whether it's making a purchase or subscribing to a service. As a copywriter specializing in sales and landing page copy, your goal is to create persuasive content that drives conversions.

From compelling headlines to persuasive calls-to-action, mastering the art of sales copy is essential for success in this niche. Upwork provides a platform for copywriters to showcase their skills and connect with businesses in need of captivating sales and landing page content.

5. Product Descriptions: In the competitive world of e-commerce, compelling product descriptions can make all the difference. As a product description copywriter, your task is to transform ordinary items into must-have essentials through captivating narratives.

By highlighting key features and benefits in a compelling manner, you can influence purchase decisions and drive sales. With numerous opportunities available on platforms like Upwork, product description copywriting offers a steady stream of work for aspiring copywriters.

6. Social Media Optimization (SMO): While social media copywriting garners much attention, social media optimization (SMO) plays a crucial role in enhancing a brand's online presence. As an SMO specialist, your mission is to elevate social media profiles and maximize their impact.

From refining LinkedIn summaries to optimizing Instagram bios, SMO specialists possess the skills to make brands stand out in a crowded digital landscape. Explore opportunities in social media optimization on platforms like Upwork to leverage your writing skills for maximum impact.

7. Podcast Scriptwriting: As podcasts continue to gain popularity, the demand for skilled scriptwriters is on the rise. Podcast scriptwriters craft engaging narratives that captivate listeners and keep them coming back for more.

From true crime to comedy, podcast scriptwriters possess the ability to transport audiences to new worlds through the power of storytelling. Platforms like Upwork offer opportunities for scriptwriters to contribute their talents to a variety of podcast genres.

8. E-commerce: E-commerce copywriting encompasses a wide range of tasks, from optimizing product titles to crafting persuasive sales copy. As an e-commerce copywriter, your role is to enhance product listings and drive conversions.

With platforms like Amazon driving the e-commerce boom, there is no shortage of opportunities for skilled copywriters to make their mark. Explore e-commerce copywriting opportunities on platforms like Upwork to capitalize on this growing trend.

9. Startup Pitch Decks: Pitch decks are essential tools for startups seeking funding or investment. As a pitch deck copywriter, your task is to distill complex ideas into concise, compelling narratives that resonate with investors.

From crafting compelling value propositions to outlining growth strategies, pitch deck copywriters play a vital role in helping startups secure the funding they need to thrive. Explore opportunities in pitch deck copywriting on platforms like Upwork to make a meaningful impact in the startup ecosystem.

10. Small Business Services: Small businesses often lack the resources to invest in professional copywriting services, making them ideal clients for freelance copywriters. By providing high-quality content that showcases their products and services, you can help small businesses attract and retain customers.

From website copy to marketing materials, small business copywriters play a crucial role in helping entrepreneurs achieve their goals. Explore opportunities in small business copywriting on platforms like Upwork to make a tangible difference in the success of small businesses.

How to Start a Copywriting Side Hustle:

  1. Gain Skills and Understand SEO Copywriting: Enroll in online copywriting courses to learn the fundamentals of SEO copywriting and enhance your skills.
  2. Identify Platforms to Find Clients: Explore platforms like Upwork, Freelancer, and Fiverr to connect with clients and find copywriting opportunities tailored to your skill level and niche.
  3. Develop a Portfolio: Create a portfolio showcasing your writing skills and expertise, including samples of your work and client testimonials.
  4. Set Competitive Rates: Determine your rates based on factors like project complexity, word count, and experience, and be prepared to adjust them as needed to attract clients.
  5. Network and Market Yourself: Leverage social media platforms and online communities to network with other writers and market your services to potential clients.

Tips for Succeeding as a Copywriter:

  • Be Curious: Stay updated on industry trends and best practices to keep your writing relevant and engaging.
  • Invest in Your Skills: Continuously hone your copywriting skills through courses and workshops to stay competitive in the market.
  • Build a Niche: Specialize in a specific area of copywriting to position yourself as an expert and command higher rates.
  • Collaboration is Key: Work closely with clients to understand their needs and deliver exceptional results that exceed their expectations.
  • Meet Deadlines, but Don't Sacrifice Quality: Prioritize timely delivery of projects while maintaining the highest standards of quality and professionalism.
  • Always Be Networking: Cultivate relationships with clients and fellow writers to expand your network and access new opportunities.
  • Use Tools to Your Advantage: Leverage writing and SEO tools to streamline your workflow and enhance the quality of your


  • Keep an Eye on Your Finances: Stay organized and track your income and expenses to ensure financial stability and success.
  • Value Your Work: Set fair and competitive rates for your services to reflect the value you bring to your clients and the industry as a whole.

Copywriting as a Side Hustle FAQs:

Is copywriting a good side hustle?Absolutely! Copywriting offers the flexibility to work on projects that align with your schedule, making it an ideal side hustle for extra income.

How do I get a copywriting job with no experience? Start by taking online courses to learn the basics of copywriting, then build a portfolio showcasing your skills through mock projects or volunteer work.

How much does a copywriter make in a year?The average annual salary for copywriters varies based on factors like experience, specialization, and location, with freelancers on platforms like Upwork earning between $19 to $45 per hour.

As you embark on your copywriting journey, remember that success requires dedication, perseverance, and a willingness to continuously learn and grow. By exploring various niches within the copywriting realm, honing your skills, and providing exceptional value to your clients, you can turn your passion for writing into a rewarding and fulfilling side hustle. With the right mindset and approach, the possibilities are endless in the dynamic world of copywriting.

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